Privacy Policy for Southern Hospitality Worldwide, Inc.

Effective Date: January 01, 2025

At Southern Hospitality Worldwide, Inc. ("we", "our", "us"), we are committed to protecting and respecting your privacy. This Privacy Policy outlines the manner in which we collect, use, store, and protect your personal data when you utilize our chauffeur services, engage with our website, or communicate with us in any capacity. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by the terms and conditions set forth in this Privacy Policy.

1. Data Collection

In the course of providing our services, we collect and process certain personal information about our clients and users. This data is obtained through direct interactions with you, as well as through your use of our website and services. The types of personal data that we collect include, but are not limited to:

Personal Identification Information: Such as your full name, telephone number, email address, and home or business address.
Booking Information: Including details related to your travel such as pick-up and drop-off locations, dates and times of service, vehicle preferences, and any special requests or accommodations.
Payment Information: Credit card or debit card details, billing address, and other relevant payment data necessary for processing your transaction.
Service History: Data related to previous bookings, routes taken, payment history, and any associated preferences.
Communication Data: Records of any correspondence between you and our customer service team, including feedback or survey responses. SMS consent and phone numbers for the purpose of SMS are not shared with third parties or affiliates for marketing purposes.
Technical Information: Including your IP address, browser type, device information, and usage data collected via cookies or similar tracking technologies.

2. Data Usage

The personal data we collect is utilized for a variety of legitimate purposes, including but not limited to the following:

Provision of Chauffeur Services: To fulfill your booking requests, coordinate your transportation, and provide you with a seamless service experience.
Customer Communication: To confirm bookings, send receipts, address inquiries, and provide customer support. SMS consent and phone numbers for the purpose of SMS are not shared with third parties or affiliates for marketing purposes.
Payment Processing: To securely process payments, verify billing information, and prevent fraud.
Service Improvement: To analyze customer feedback, identify trends, improve our services, and enhance your overall experience with us.
Marketing Communications: With your explicit consent, we may use your data to send promotional communications, newsletters, or special offers. We will only send you such communications if you have opted-in to receive them.
Compliance with Legal Obligations: To fulfill our legal and regulatory obligations, resolve disputes, and ensure the security and integrity of our operations.

3. Data Protection

We are committed to ensuring that your personal data is secure and protected. We implement robust technical, physical, and organizational measures to safeguard your data from unauthorized access, loss, misuse, or disclosure. These measures include:

Encryption: All sensitive data, such as payment information, is transmitted securely using SSL (Secure Socket Layer) encryption technology.
Access Controls: Access to your personal data is restricted to authorized personnel who require it for the performance of their duties.
Data Retention: Personal data will be retained only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.
Third-Party Providers: We may share your data with trusted third-party service providers, such as payment processors or marketing partners, but only to the extent necessary to facilitate the services you have requested. These third parties are contractually obligated to protect your personal data in accordance with this Privacy Policy.

While we take appropriate security measures to protect your information, please note that no method of data transmission or storage is entirely secure, and we cannot guarantee the absolute security of your personal data.

4. User Rights

You have certain rights regarding your personal data under applicable privacy laws. These include, but are not limited to, the following:

Right to Access: You may request access to the personal data we hold about you.
Right to Rectification: You may request the correction or updating of any inaccurate or incomplete personal data we hold about you.
Right to Erasure: In certain circumstances, you may request that we delete your personal data, subject to legal obligations.
Right to Restriction: You may request the restriction of processing of your personal data under certain conditions.
Right to Data Portability: You have the right to obtain your personal data in a structured, commonly used, and machine-readable format.
Right to Object: You may object to the processing of your personal data for specific purposes, such as direct marketing, and we will honor your request in accordance with applicable law.
Right to Withdraw Consent: Where we have obtained your consent to process your personal data, you may withdraw such consent at any time by contacting us using the details provided below.

To exercise any of these rights, please submit a written request to the contact details provided in Section 6.

5. Opt-In and Opt-Out

Opt-In: When you book our services or subscribe to our marketing communications, you will be asked to opt-in by providing explicit consent. This may include consent to receive marketing materials, promotional offers, or newsletters.

Opt-Out: You have the right to opt-out of receiving marketing communications at any time. You may do so by clicking the “unsubscribe” link included in all marketing emails or by contacting us directly at the details provided below.

6. Contact Information

For any privacy-related inquiries, concerns, or requests regarding your personal data, please contact our Privacy Officer at:

Email: info@911limoapp.com
Phone: +1 (404) 461-3335
Mailing Address: 1185 Hightower Trail, # 500883, Atlanta, Georgia, 30350, United States

We are committed to responding to your inquiries promptly and in accordance with applicable data protection laws.

7. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our data processing practices or to comply with legal and regulatory requirements. Any material changes to this policy will be communicated to you by posting an updated version on our website or by sending you a notice directly.

Please review this Privacy Policy regularly to stay informed about how we are safeguarding your personal data. The “Effective Date” at the top of this policy will indicate the date of the most recent update.

8. Accessibility

This Privacy Policy is accessible at any time through a link on our website soho.limo. Should you require this Privacy Policy in an alternative format, or if you experience difficulty accessing this document, please contact us using the details provided above, and we will make reasonable accommodations to assist you.

9. SMS Content

You agree to receive SMS messages from Southern Hospitality Worldwide, Inc. You may reply STOP to opt-out at any time. Reply HELP at any time. Messages and data rates may apply. Message frequency will vary.

10. Terms and Conditions

By agreeing to our Terms of Service, you consent to receive SMS messages from us. These messages may include:

Account updates
Order confirmations
Promotional offers (sent weekly)
Service alerts

11. Background Location Permission

Our app collects background location data to track driver's live location for the passengers. This data is used solely for tracking purposes and is not shared with third parties without your consent. You can control or disable background location access at any time through your device settings.